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How does intuition work? Can following your gut feelings lead to some of the best decisions? It seems naive, even ludicrous, to think so. Yet drawing on a decade of research, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes - processes that apply rules of thumb that we've derived from our environment and prior experiences.

Memorable. Clever. Gerd Gigerenzer locates specific strategies that the unconscious mind uses to solve problems. These are not impulsive or capricious responses, but evolved methods that lead to superior choices.
The Boston Globe

The science behind the phenomenon cited in the bestseller Blink ... Useful and clearly written.
Business Week

Gigerenzer's writing is catchily optimistic and slyly funny ... devilish.
Guardian

Winner Best Science Book in Germany and the Handelszeitung Business Book of the Year; shortlisted for the Royal Society Prize for General Science Books.

Translated into Brazilian, Bulgarian, Chinese, Croatian, Dutch, French, German, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Spanish, Taiwanese, and Turkish.

Penguin/Viking 2007